The Washington Post called Battle Mountain, Nevada the 'Armpit of America'. What would inspire an attorney and an electrical engineer to abandon comfortable city lives for such a locale? An inextinguishable passion for consumer fireworks. Meet Steve and Earl Cassorla. Friends and family questioned their sanity, but never their spirit. Add an abandoned Subway franchise, endless Interstate traffic and you've got a recipe for the American Dream-come-true. Their store serves countless customers from around the world and from every walk of life, all fueled by a love of family, friends, freedom, and anything with a fuse. Despite a dizzying selection of items, Steve insists they're in 'the memory business.' And business is booming.